SAM Nordic stories

Leading the next chapter

With a background in business development, digital transformation and change management, Erik is stepping into the role of CEO at SAM Nordic. Having already worked closely with SAM Nordic over the past year, he is eager to continue building on a strong foundation together with the team. We had a little chat with Erik to get to know him better. 

Welcome to SAM Nordic, Erik! Who are you? 

I’m a curious and fairly hands-on person who enjoys making things happen. I’m driven by developing both businesses and people. Outside of work, I appreciate the simple things, such as spending time with family and friends. It doesn’t really need to be more complicated than that. 

What did you do before joining SAM Nordic? 

I’ve spent a large part of my career working with business development, digital transformation, and efficiency improvements across different industries. Most of that time has been within food‑service wholesale, but I’ve also worked in automotive and greentech. Much of my work has revolved around leading projects, building strong teams, and driving change where business and technology meet. 

What attracted you to this role and to SAM Nordic? 

Over the past year and a half, I’ve had the opportunity to work closely with SAM Nordic on several business development projects. That has given me a good understanding of both the team and the industry. What stood out to me was the combination of doing something genuinely meaningful while being part of a company with strong potential. It’s a journey I’m very much looking forward to continuing together. 

What expertise and experience do you bring to the company? 

I bring experience in driving change, creating structure, and aligning teams around common goals. I also have a very pragmatic approach — I enjoy finding solutions that actually work in real life, not just in theory. 

What do you think employees often misunderstand about the CEO role? 

Perhaps that you’re expected to have all the answers — which you definitely don’t. A big part of the role is actually about asking the right questions, setting direction, and enabling others to succeed. 

Which is more important to you: alignment or constructive disagreement – and why? 

Both are important, but if I have to choose, I would say constructive disagreement. Without it, you risk missing key perspectives and making weaker decisions. That said, it has to be rooted in respect and a shared goal — otherwise it won’t lead anywhere. 

What are you most looking forward to in your new position? 

My ambition is to build on an already successful foundation while continuing to evolve the business. SAM Nordic is well positioned in the market, with a strong team and a highly relevant offering. At the same time, there is significant opportunity to further strengthen our position and deliver increased value to both partners and customers. 

What do you enjoy doing in your free time? 

I mostly enjoy spending time with family and friends. When I’m feeling more active, I like mountain biking in the summer and skiing in the winter. Music is also a big interest of mine, and I enjoy playing the guitar whenever I get the chance. 

What would you like employees to know about you as you step into this role? 

Since I’ve already worked with SAM Nordic for some time, many people know me fairly well. As CEO, I aim to be clear, straightforward, and transparent. I want us to have an environment where we can speak openly about both challenges and opportunities. And I’m genuinely looking forward to the journey ahead — together. 

Hola, Barcelona and EANM!

Sometimes, the smallest actions can make the biggest difference.

This spring, we turned our daily breaks into a source of hope for children battling cancer! Taking a short walk, each workday during the challenge, resulted in a donation of 100 SEK per walk and person to Barncancerfonden.

Our Steps Towards Reduced Carbon Emissions in 2024

For the Financial Year 2024, we’ve made a remarkable reduction from 2023, cutting our emissions close to half. In 2024, we have taken several actions to reduce our climate impact - this is how:

Transport – We have optimised our logistics flows and switched to HVO100 for several transports, significantly reducing emissions.

Digital Meetings & Train Travel – By prioritising digital meetings and opting for trains instead of flights, we have saved hundreds of kilos of CO₂e. One example: 12 hours of train travel to EANM in Hamburg saved approximately 800 kg of CO₂e.

IT Management – By sending back IT equipment we no longer use, we have saved over 1 tonne of CO₂e and given technology a new life.

Procurement – Almost all suppliers have signed our Code of Conduct, strengthening our shared environmental responsibility.

Public Transport as a Benefit – We encourage our co-workers to travel sustainably by offering public transportation cards, and they are widely used.

Small steps together make a big difference, every gram of carbon dioxide counts. 💚

Theranostics or theragnostics? – We find many names for those we love

This is our perspective on recent years’ debate regarding how to spell this fascinating word: “Theranostics” or “Theragnostics”? Both spellings have a long history of use. It is understood that both versions refer to the treatment strategy that combines therapeutics with diagnostics, and the word is derived from the Greek words therapia and diagnosis.

In our search for answers following the debate in recent years, we came upon an interesting article¹. We believe that Prof. George Babiniotis, Emeritus and Honorary Professor of Linguistics and former Rector (2000–2006) of the University of Athens, has excellent and credible thoughts. Our position is based on his reasoning. In the article, Prof. Babiniotis explains the following: 

“Theragnostics is the better term. In theranostics, the second part of the word “nostics” refers more to the disease than diagnostics. Linguistically, the better approach is a synergy of the two words therapo-gnostics because “thera” alone does not refer to therapy and could be confused with the Greek word for hunting.” 

Babiniotis argues that it is essential to understand that the key to the term “theragnostics” is “gnosis”, not “agnosis”, whereas “agnosis” is derived from the Greek word agnosia , which means a lack of knowledge. Thus, “theragnostics” is a better term emphasising knowledge, and as the article elegantly summarises “, nuclear medicine with its combination of molecular imaging and molecular radiotherapy does indeed offer knowledge-based precision medicine”. 

World Theragnostics Day 2025

This marks the day when Dr Saul Hertz on March 31st, 1941, made history by administering the first radioiodine treatment at Massachusetts General Hospital. A groundbreaking moment in medical history! The word theragnostics is cool but also derived from the Greek words therapia and diagnosis. Pretty neat, right?

By bridging the gap between diagnosis and treatment, it’s paving the way for a paradigm shift in care of complex diseases such as cancer. The method has real potential in nuclear medicine, where radioactive isotopes are used for both diagnostic imaging studies and targeted treatment. That’s the beauty of theragnostics!

Theragnostics opens doors to more hopeful treatment for patients with complex diseases and are on the way to changing cancer care to be more tailored and patient-centered.

Not quite sure what theragnostics is all about? No worries, backed by 25+ years in nuclear medicine, we’re experts in the field. Here’s a quick crash course to fill in some knowledge gaps:

When one size does not fit all

We got a glimpse of the reality for skiers with disabilities. Try to keep the balance with only your hands and snowboarding without the help of your legs, or steer with a straw in your mouth. It gave us all great respect for the knowledge and drive these dedicated ski instructors and skiers possess. Regardless of how one gets down the slopes, we all agree it is a sport filled with speed and freedom for everyone.

One of our co-workers described the day like this:

“I hadn’t realised how much effort, innovation and money it takes to get everyone on skis. They are driven by commitment and passion that leads to inclusive skiing.’

And the incredible thing is that it is a non-profit organisation entirely dependent on external grants and partnerships to operate and develop.

Conventional ski rental can be tricky for everyone, but in Totalskidskolan’s case, it is another level of complexity. All the gear is customised, and depending on the skier, it will be adapted to fit the user of the day. The skier can choose and re-choose different equipment depending on the day’s preferences. It can also be a seat change, and the steering handles can be changed to levers or a crossbar handle or the ski can be changed to more or less a turning radius.

Some innovative equipment comes from Sweden, but development in cooperation with other countries is sometimes needed to customise the gear and functions.

We are incredibly proud to be partners with people who are enablers!

Or, as one of our co-workers explained:

“I am proud to work for a company that genuinely strives for inclusion and equality, and our collaboration with Totalskidskolan is a testament to that”.

Proud steps for an important cause!

It’s been a great time running and walking, both to promote our own health and to contribute to something bigger. Prostate cancer is Sweden’s most common cancer, but together we can make a difference.

Some of us have run on race tracks, by the lake, others on snow and sometimes forgotten to count the run via apps, but we have all had a lot of fun along the way – for increased awareness of this cancer and research that saves lives!

World Patient Safety Day

17 September marks the annual World Patient Safety Day, and this year, the focus is on enhancing diagnosis for patient safety.

As advocates for NET patients in the Nordic and Baltic countries, we at SAM Nordic want to highlight the importance of “Get it right, make it safe!”. World Patient Safety Day raises public awareness and fosters collaboration between patients, health workers, policymakers, and healthcare leaders to improve patient safety.

This year, the theme is “Improving diagnosis for patient safety”, with the slogan “Get it right, make it safe!” highlighting the critical importance of correct and timely diagnosis in ensuring patient safety and improving health outcomes.

The road to Barncancerfonden

To celebrate this milestone, we laced up our running shoes and embarked on a symbolic journey, running from our Headquarters in Nacka Strand to the heart of Stockholm, where we presented the Foundation with a cheque. 💌

Our visit to Barncancerfonden was a testament to the real-world impact of our support. We were warmly received by their secretary general, Ola Mattsson, and had a productive session with Johanna Andrae, who enlightened us on their rigorous science grant selection process. 🔬🧪🧫👩‍🔬