Privacy Policy


S Ahlén Medical Nordic AB, company reg. 556643-9948, as the data controller, is responsible for processing your personal information according to this privacy policy. In this privacy policy, “SAM Nordic”, “we”, or “us” refers to S Ahlén Medical Nordic AB (SAM Nordic Oy).

This privacy policy describes how SAM Nordic processes data, the categories of data, our legal basis for processing, and the period we store the data. As outlined below, what data we process about you depends on how you access our services and for what purpose we need to process your data. Our legal basis for the processing also varies depending on why we need to process your data. We may occasionally change or update this policy by posting a new one on this website.


Data Protection Legislation means the applicable data protection legislation such as Regulation (EU) 2016/679 (General Data Protection Regulation; the “GDPR”) and national legislation implementing the GDPR.

Personal data means any information that, directly or indirectly, can identify a living natural person.

The recipient is a natural or legal person, public authority, or another body to whom SAM Nordic may disclose data. Examples of recipients are found under the section “Disclosing your information, to whom and when?”

Regulatory legislation refers to the applicable rules and legislation, for example, regarding taxes and bookkeeping.

Services mean any of SAM Nordic’s services, such as a webshop and tools for chat and conversation.

Personal data – what do we process and for which purposes?

Most of our services do not require registration, allowing you to visit our site without telling us who you are. However, some services may require you to voluntarily provide us with data, including your name, email address or telephone number. We may collect and use this data to provide you with products, services, and customer support or to reach out to you for other reasons evident from the circumstances, about which we will let you know when we collect your data.

Personal data used for providing services from the website

The webshop is intended for use only by knowledgeable and experienced professionals in the healthcare and medical industry. Only customers verified by SAM Nordic and provided with an account can access our webshop.

SAM Nordic collects and processes data from corporate representatives such as names, email addresses, and telephone numbers to provide products and services offered in the webshop and within the scope of the contractual relationship with the corporate customer. SAM Nordic’s processing of the corporate representative’s Personal Data is primarily for SAM Nordic’s legitimate interest. Processing purposes include providing personalised offers, direct marketing, or other business communication.

Personal Data used for website usage analytics

We may also collect and process information about your visit to this website, such as the pages you visit, the website you came from and the searches you perform. We may use such information to help improve the site’s contents and to compile aggregate statistics about people using our site for our internal usage statistics and market research purposes. In doing this, we may install “cookies” that collect the user’s domain name, your internet service provider, your operating system, and the date and time of access. You can set your browser to notify you when you receive a “cookie”, enabling you to decide whether to accept it. You can also refuse cookies altogether. However, if you do not get our cookies, you may not be able to use all the functionalities of our website.

We may use several technologies that different providers offer to support website analytics and user tracking. If you’d like to prevent or control the use of these technologies, please follow the instructions in the Google Analytics Privacy Policy regarding opt-out.

Also, we may use your Data:

SAM Nordic processes personal data by regulatory and data protection legislation to comply with its legal obligations.

  • SAM Nordic may also process your data when we believe in good faith that the use of Personal Data is necessary to protect
  • legal rights, the security or integrity of this website;
  • to protect your safety or the safety of others; or,
  • as part of any criminal or other legal investigation or proceeding in your country or other countries.

Such processing activities are based on SAM Nordic’s legitimate interest.

Disclosing your information, to whom and when?

This Privacy Policy describes the circumstances in which we may share your Personal Data. We may transfer Personal Data to third parties who act on our behalf for further processing in accordance with the purpose(s) for which the data were originally collected or may otherwise be lawfully processed, such as services delivery, evaluating the usefulness of this website, marketing, advertising, data management, or technical support. SAM Nordic may also disclose your data to a third party such as authorities, such as tax authorities, supervisory authorities and law enforcement agencies.

SAM Nordic will not disclose more personal data than necessary for the disclosure and only by Regulatory Legislation and Data Protection Legislation.

Geographical area of processing

Generally, personal data is processed within the EU/EEA but is sometimes transferred to and processed in countries outside the EU/EEA. The transfer and Processing of Personal Data outside of the EU/EEA can occur provided a legal basis and appropriate safeguards are in place. Appropriate safeguards, such as:

  • An agreement including the EU Standard Contractual Clauses or other approved clauses, code of conduct, and certifications approved per GDPR.
  • The country outside of the EU/EEA where Recipient is located has adequate level of data protection as decided by the EU Commission.
  • The Recipient is certified under the Privacy Shield (applies to Recipients located in the United States).

Upon request, the Client can receive further details on Personal Data transfers to countries outside the EU/EEA.

How do we protect your Personal Data?

SAM Nordic ensures, within the framework of Data Protection Legislation, the confidentiality of Personal Data and has implemented appropriate technical and organisational measures to safeguard Personal Data from unauthorised access, unlawful disclosure, accidental loss, modification, destruction or any other unlawful Processing.


Our website is directed at an adult audience (such as healthcare professionals, partners and individuals seeking information about SAM Nordic and healthcare products). We do not knowingly collect information from or about children. Please do not use this website if you are under 18.

How long do we store Personal Data?

We will only keep your data for as long as we need to fulfil the purpose for which they were collected or to comply with legal or regulatory requirements.

What are your rights, and how can you exercise them?

Whenever we process data, we take reasonable steps to keep your data accurate and up-to-date for the purposes for which they were collected. We will allow you to exercise the following rights under the conditions and within the limits outlined in the law.

If you wish to contact us regarding the use of your Personal Data or you want to object in whole or in part to the processing of your Personal Data, please contact us. If you have provided consent, you may withdraw consent. You may also request, subject to confidentiality obligations, to:

  • access your Personal Data as processed by us;
  • ask for correction or erasure of your Personal Data; and
  • request portability, where applicable, of your Personal data, i.e. that the Personal Data you have provided to us, are returned to you or transferred to the person of your choice, in a structured, commonly used and machine-readable format.

Privacy at SAM Nordic

The responsible use of personal data is a core value at SAM Nordic. SAM Nordic fully respects privacy laws and is subject to an internal framework of privacy rules and policies.

Effective: January 30, 2020

Last update: December 18th, 2023


Contact us

If you wish to contact us to exercise your GDPR data privacy rights, you can email to